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A premier destination for IP services in Mexico, OLIVARES is celebrated for its trademark achievements, which it has accumulated abundantly over the past 50-plus years. Whatever problem its clients have, the firm can render a solution, thanks to the richness of its experience and the tactical acumen of its professionals, who are versatile, seasoned and many in number. The group’s blue-chip patrons include Mattel and McDonald’s, for whom it has developed brand strategies resulting in the procurement and maintenance of many important trademark registrations in Mexico. Constantly shaping local trademark law, the team has also recently represented Anheuser-Busch InBev in some of the first sound trademark filings in Mexico. Taking the lead for Mattel and McDonald’s, trademark group co-head Víctor Ramírez knows what strategies work best at the IMPI, as does Alonso Camargo, with whom he frequently works. As well as AB InBev, the pair recently represented Microsoft, advising it in connection with its acquisition of several trademark portfolios and the auditing thereof. Integral to the litigation practice, meanwhile, are Abraham Díaz, Daniel Sanchez and Alejandro Luna Fandiño, all of whom are broad-minded, versatile lawyers with the ability to quickly size up any dispute and chart a path to victory. Díaz focuses on trademark, copyright and related disputes along with data privacy matters, while Sanchez and Luna specialise to a degree in the life sciences and lean heavily into the set’s equally vibrant patent practice. Sergio Olivares works across all areas of intellectual property and is synonymous with the firm’s quality, precision and personal service.
